Baltika Breweries

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"Baltika" redirects here. For other uses, see Baltica (disambiguation).

Baltika
Native name
Балтика
Company typeLimited liability company
IndustryBeverages
Founded1990
HeadquartersSaint Petersburg, Russia
Key people
Taimuraz Bolloyev (President)
RevenueRUB 89.3 billion (2012)
RUB 6.3 billion (2012)
Number of employees
approx. 9000
Websitewww.baltika.ru

Baltika Brewery (Russian: Пивоваренная компания "Балтика") is the second largest brewing company in Europe[1] and the leader of the Russian beer market with over 38% market share. It is headquartered in St. Petersburg.

The Baltika brand was one of the two Russian brands (together with Lukoil) included in the Financial Times Top100 Most Valuable Global Brands list in 2007. However, Baltika was not included on the list in 2009. Baltika is one of the top three brands in the Interbrand Best Global Brands 2012 report.

Following the Russian invasion of Ukraine, Carlsberg Group attempted to sell the company.[2] However, in July 2023 the Russian government seized the company and its assets under the rules for businesses from the Unfriendly Countries List.[3]

History[edit]

Tins of Baltika (No. 3 and No .7)

Baltika Breweries launched production in St. Petersburg in 1990. It was co-founded by Afghan-born Naif Achakzai and Nikita Kefirov. After privatization in 1992, the company was reorganized into an open joint stock company. In 1993 Baltic Beverages Holding Brewing Concern became the company's largest shareholder. In 1998, the name of the enterprise was changed to Open Joint Stock Company Baltika Breweries. 2000 saw the opening of the largest Soufflet Malting Plant in Russia built by Baltika in St. Petersburg, together with the French company "Groupe Soufflet", which invested approximately $35 million in the project and received 70% ownership of the plant. Baltika covered the rest of the expenses and received 30% of the shares.

The company listed on the Rts stock exchange in September 2001; by January 2002 it had reached a market capitalization of $1.3 billion.[4]

At the end of 2006, Baltika merged with three Russian breweries, Vena, Pikra, and Yarpivo, and in 2007 they became one legal entity.[5]

In April 2008, Baltic Beverages Holding bought a stake in Baltika. Following the acquisition, Baltika delisted from the Moscow stock exchange in October 2012.[6]

Baltika and all its assets were seized on 16 July 2023 by the Russian government.[3] After this, Baltika, through a Russian court, obtained a ban on the termination of its rights to the Seth & Riley's Garage, Holsten, Kronenbourg and Tuborg brands. Previously, the Carlsberg Group unilaterally refused to license these brands in Russia.[7] Carlsberg's new CEO, Jacob Aarup-Andersen, who took office in September, said Russia had stolen the Danish company's business.[8] In December 2023, the appointed CEO of Baltika, Taimuraz Bolloyev, proposed nationalizing it.[9]

Operation[edit]

The production capacity of Baltika enterprises is more than 52 million decaliter of beer per month; in total the company owns more than 30 beer and 9 non-beer brands. Sales are carried out in 98% of retail outlets in Russia. Baltika's products in 2012, according to its own data, are represented in more than 75 countries around the world, including Western Europe, North America and the countries of the Asia-Pacific region. In total sales outside the CIS countries accounted for less than 1% of the total volume of beer produced by the company in 2007. In May 2018 Baltika began shipping a batch of beer to Honduras, with a volume of 15 thousand liters.

Owners and management[edit]

The owner of the company is the Scandinavian brewing concern Baltic Beverages Holding, owned by Carlsberg Group (100% share in the authorized capital). In November 2012 Carlsberg bought out all shares of Baltika from other shareholders (it was supposed to spend $1.15 billion on this[10]). President of LLC Baltika Brewing Company Taimuraz Bolloev.

On 16 July 2023 the company was placed under the temporary management of the Federal Agency for State Property Management.[11] Taimuraz Bolloev, a businessman who already led the company in 1991-2004, has been appointed the new president of Baltika Breweries.[12]

On November 16, 2023 former president of Baltika Denis Sherstennikov was arrested in a fraud case. According to the investigation of the Russian Federation, the defendants and unidentified accomplices, including employees of Baltika LLC, until July 17, 2023 "fraudulently acquired in favor of Carlsberg Kazakhstan and Vista BiUai Co. the intellectual property right owned by Baltika LLC worth at least 295.6 million rubles."

Performance[edit]

The number of staff is about 8.5 thousand people. In 2012 the company sold 34.6 million hl of beer; total sales of products abroad in 2014, including licensed production, amounted to 2.8 million hl, which is 7.5% of the company's total sales, including sales of the company's brands and in licensed markets. Baltika brands are manufactured under license in Kazakhstan, Azerbaijan and Tajikistan.

According to Russian Accounting Standards, Baltika's revenue in 2012 was approximately 89.3 billion rubles, and net profit was 6.3 billion rubles.[13]

The volume of the company's total tax deductions to budgets of all levels and extra-budgetary funds in 2012 amounted to 60.2 billion rubles.[14]

Company structure[edit]

The company has several production sites:

Trademarks[edit]

The company produces drinks under the following trademarks:

Baltika (beer)[edit]

Flash Up (soft drink)[edit]

  • Flash UP Max (PET, 1.0 l.) and Flash Up Energy (PET, 0.5 l.)
  • Flash UP Ultra Energy (jar, 0.45 l.)
  • Flash Up Energy Orange (jar, 0.45 l.)
  • Flash Up Energy Berry (jar, 0.45 l.)
  • Flash Up Energy Mint (jar, 0.45 l.)
  • Flash Up Energy Mango-pineapple (jar, 0.45 l.)
  • Flash Up Energy Bubble Gum (jar, 0.45 l.) — available from 2023
  • Flash Up Energy Raspberry (jar, 0.45 l.) — available from 2024
  • Flash Up Energy Kiwi-Carambola (jar, 0.45 l.)

Tuborg[edit]

Tuborg beer appeared in Denmark in 1873. It has been produced under license in St. Petersburg since 2000. In Russia Tuborg is represented by three varieties:

  • Tuborg Green (alcohol at least 4,6%)
  • Tuborg Black (alcohol at least 4,8%)
  • Tuborg Gold (alcohol at least 5,6%)
  • Tuborg Raw (alcohol at least 4,5%)
  • Tuborg Ice Draft (alcohol at least 4,2%) — available from 2023
  • Tuborg Mix Mango Passion (alcohol at least 6,0%) — available from 2023
  • Tuborg Mix Orange Mint (alcohol at least 6,0%) — available from 2023

Holsten[edit]

Holsten has been manufactured in Germany since 1879. It has been produced in Russia since 2000. Since May 2012 it has been produced under license by Baltika.

  • Holsten Premium (alcohol at least 4,8%)
  • Holsten Light (alcohol at least 4,2%)

Kronenbourg 1664[edit]

Kronenbourg 1664 has been produced in Russia since November 2004. Alcohol content: at least 5.0%. It is bottled in glass bottles (0.46 liters). Pasteurized, without preservatives.

  • Kronenbourg 1664 (alcohol at least 4,5%)
  • Kronenbourg 1664 Blanc (alcohol at least 4,5%)
  • Kronenbourg 1664 Blanc Rose (alcohol at least 4,5%)
  • Kronenbourg 1664 Blanc Alcohol Free (alcohol at least 0,5%)

Seth & Riley’s Garage[edit]

Released in the 2010s, an analogue of the Baltic 2 "Party Mix", but in glass bottles, with a stay-on tab on the lid.

  • Garage Hard Lemon (alcohol at least 4,6%)
  • Garage Hard Lemon Non-Alcoholic (alcohol at least 0,5%)
  • Garage Hard Black Cherry (alcohol at least 4,6%)
  • Garage Hard Californian Pear (alcohol at least 4,6%)
  • Garage Hard Lingonberry (alcohol at least 4,6%)
  • Garage Hard Peach (alcohol at least 4,6%)
  • Garage Hardcore Grapefruit (alcohol at least 6,0%)
  • Garage Hardcore Pineapple (alcohol at least 6,0%)
  • Garage Hardcore Pomegranate (alcohol at least 6,0%) — available from 2023
  • Garage Hardcore Melon (alcohol at least 6,0%) — available from 2023
  • Garage Hardcore Mango (alcohol at least 6,0%) — available from 2023

Russian Imperial Stout[edit]

A limited edition of the Baltic.

Russian Imperial Stout became popular among the upper class of St. Petersburg during the time of Empress Catherine the Great in the 18th century, when she began ordering this variety from England to the imperial court.

In December 2023 Baltika brewed the «Russian Imperial Stout» (alcohol at least 8.0%) in order to honor traditions and so that the modern consumer could appreciate the taste and aroma of this historical variety.

[edit]

From 1990 to November 19, 2013 the logo was in the form of three blue wavy lines, next to the word «Baltika» in large blue letters.

On November 20, 2013 a change in the design of the corporate logo was announced. Three wavy lines turned golden, the font of the word «Baltika» was slightly changed, and the signature «Part of the Carlsberg Group» was added.[15] In 2022 the signature «Part of the Carlsberg Group» was removed from the logo.

See also[edit]

References[edit]

  1. ^ "The Second Largest Brewery in Europe". www.panorama.com. Panorama. Archived from the original on 17 June 2016. Retrieved 28 July 2015.
  2. ^ "Carlsberg Group подписала соглашение о продаже "Балтики"". Kommersant (in Russian). 23 June 2023.
  3. ^ a b "Russia seizes control of Danone and Carlsberg operations". BBC News. 17 July 2023. Retrieved 21 July 2023.
  4. ^ ""Балтика" дороже всех". Газета "Коммерсантъ С-Петербург". 21 January 2002. p. 2. Retrieved 29 August 2017.
  5. ^ "The successful merger of Baltika, Vena, Yarpivo and Pikra companies made it possible to achieve high financial results in 2006". eng.baltika.ru/. Baltika. Archived from the original on 25 April 2016. Retrieved 15 March 2007.
  6. ^ "Carlsberg says gets approval for Baltika delisting". Reuters. 2012. Retrieved 29 August 2017.
  7. ^ "Суд запретил Роспатенту прекращать лицензии "Балтики" на Holsten и Tuborg". RBC. 21 October 2023.
  8. ^ "Carlsberg CEO: Russia has 'stolen our business'". Reuters. 1 November 2023.
  9. ^ "Президент "Балтики" Боллоев предложил национализировать компанию". Vedomosti (in Russian). 6 December 2023.
  10. ^ "Carlsberg выкупит оставшиеся 15% Балтики за $1,15 млрд". Archived from the original on 1 June 2012.
  11. ^ "Указ Президента Российской Федерации от 16.07.2023 № 520". pravo.gov.ru (in Russian). 16 July 2023.
  12. ^ "Гендиректором "дочки" Danone в России стал глава минсельхоза Чечни". Rbc.ru (in Russian). 18 July 2023.
  13. ^ ""Балтика" за 2012 год снизила чистую прибыль по РСБУ в 2,7 раза". 1prime.ru. Archived from the original on 26 July 2013.
  14. ^ "Медиа-кит «ОАО „Балтика"» в 2012 году" (PDF). corporate.baltika.ru. Archived from the original (PDF) on 26 July 2013.
  15. ^ "«Балтика» обновляет корпоративный стиль". Archived from the original on 2 December 2013.

External links[edit]

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